With SEPM you only have a limited amount of options to specify for application control about the processes. You can match a process name, but a simple rename can render it pointless. You can also match a file fingerprint but again that is a chore in of itself as you have to constantly keep up on new versions to add more fingerprints, not to mention having to get fingerprints for older versions.
However, I have noticed it seems most applications and executables in Windows use their metadata (under details) to tag their applications. File description, Product name, Product version, Copyright, etc. I think it would be a good addition if we could filter processes based on their metadata. That way you can just filter the metadata and it would for instance affect not only installers but the existing applications themselves as well as future and past versions.